More than ever, for-profit businesses today are striving to highlight their ethical sourcing, environmental consciousness, and positive influence on society. For consumers, the question of whether they are supporting a true social enterprise or being misled by savvy marketing is sometimes difficult to answer. But, it is a question that businesses can take steps to address upfront. One way businesses do this is through Benefit Corporation designation. For clarity, there are two different types of B Corp designation. The first is a third party certification, similar to Fair Trade. The second is a state-created business entity that requires meeting environmental and social standards not required of a typical corporation. Both types of Benefit Corporation are explored further below.